Cryptographical tokens are a new type of digital assets that are generated based on blockchain technology on independent or common blockchain networks. Since 2008 and creation of the first decentralized cryptocurrency, Bitcoin, it has become the word of town and many businesses, enterprises, and organizations are adopting cryptocurrency as the means of payments, voting, corporate governance, customer service, marketing, etc.

Despite pros and cons, cryptographic digital assets, e.g. coins and tokens, are changing the way of doing business and the shape of the global ecosystem.

There are various types of cryptographical tokens including;

· Coins; which have their own blockchain system (private or public). Coins can be minable (for which independent participants join to the network to share their cryptographic computation capacities to hash the transitions and other allowed events on the network, generate the blocks, execute the consensus algorithm, and receive the coins as the rewards), and non-minable (which are mostly used for private and permission-based blockchain networks in which all coins are pre-generated and the participant will receive the coins based on the pre-assigned tasks in the network)

· Utility Tokens; which are defined to be used as the service fee tokens on the dApps and allow the users to use a specific application, solution, service or product. Most of Utility Tokens are generated by smart contract on public blockchain networks like Ethereum, Stellar, Waves, EOS, Tron, etc.

· Security Tokens; which have the same characteristics of Utility Tokens, however, they are considered and legalized as securities which follow the regulations by domestic or international boards like SEC.

At SYNCHRONIUM® we help you from the early steps of your quest for defining your cryptographic coins and tokens to commercialize them in the cryptocurrency and digital assets ecosystem.

Usually, blockchain startups hold ICOs before having a fully functional product. They then use the raised funds to develop and deploy their platform. Investing in ICOs requires a measure of trust and faith and close scrutiny of the company and project to make sure it’s not a money-grabbing scheme with no substance.

Reverse ICOs, on the other hand, are executed by companies that want to decentralize themselves to remain competitive. This can be an established company, such as Uber, Facebook or Amazon, or a startup that already has a working centralized business model but wants to transition to a tokenized economy.

First, the company runs the reverse ICO, in which it issues tokens on the blockchain to replace its shares. It then decentralizes its business model, giving token-holders the power to get their share of the company’s profits and become involved in the decisions it makes.

The tokenized business model is a great tool to align incentives between the company’s owners, its customers and other parties involved in the ecosystem. But while it has already proven to be a promising structure for blockchain startups, it might even have bigger promises for companies that have already been functioning for several years.

Examples are Telegram, KiK, WhatsApp, and Facebook that are using this model for accelerating their customer experience.